1 ‘T’ & 3 ‘Cs’ of Advertising
Published in
5 min readFeb 21, 2024
Use these three to increase awareness
As a marketing director of a multinational food company, I have always had a simple view of advertising and what it must do.
The job of advertising is to increase sales. The advertising industry has spun huge balls of BS over the years, by trying to distance itself from the results.
