12 Technologies Enabling Autonomous Driving Business Models
Understanding the disruptive technologies propelling autonomous driving
In my previous article, we discussed various drivers of business models and the way it will change cities, roads, parking, commuting, leisure and ownership while creating new jobs. In this follow-up piece to part one, we will explore a few more business models enabled by specific technologies.
5G And Edge Computing
Augmented reality creates sensor-enabled overlays for autonomous driving. They will play an essential role in the transition to Level 5 (i.e., full autonomy). The HUDs (head-up displays), navigation systems, personalized content and safety features impart holographic intelligence to the AV. Augmented reality can be monetized in the form of products, services or data.
V2X (Vehicle To Everything)
Enabling real-time use cases such as autonomous driving requires 5G to be ubiquitous and located close to points of consumption (e.g., the edge for higher speeds and lower latency). The traditional telecom operators have been investing heavily in 5G, which will help them monetize data, bandwidth, capacity through subscriptions, usage and hybrid business models. Provisioning edge networks at remote locations will create new business models.
Blockchain
V2X is the key connectivity and communication layer between vehicles and everything — people (V2P), infrastructure (V2I) and other vehicles (V2V). They can enable services like self-parking, remote diagnostics, monitoring and more. V2V will be revolutionary with instant data shared on vehicle position, speed, road conditions and weather conditions. New marketplaces and services and selling route priority and condition-based feature upgrades will become potential business models.
Artificial Intelligence And Big Data
Blockchain has the potential to be the ecosystem glue within the AV value chain through decentralization. Use cases are centered on cooperation between manufacturers, OEMs and mobility companies. Blockchain can also play a critical role in bundling, storing and transmitting auto data with immutability and integrity. Other use cases…
