5 Tips to get better at Email Marketing
Email Marketing is the closest you can get to your audience. Social media is like the dating period, while the email list is marriage.
There’s a reason for this — it’s safe and reliable.
Everyone knows this, so they use Emails for marketing their products and keeping their audience engaged.
This development had made readers subject to loads of Emails daily. This leaves us, the email senders, with one question.
How can we get better at our emails and stand out, so our subscribers would want to read our Emails, take action, and look forward to our next email?
You must have read the points I’m going to list here somewhere because they are pretty basic.
Email marketing is straightforward if you see your audience as friends rather than people you’re trying to sell to. I’m saying this because would you be boring or too formal with your friends? Would you bring up topics they are not interested in?
These are the basic things to consider when crafting your emails. Your email subscribers are human beings like you. So, you should always write how you would want to be related to.
Here are tips (which you must have seen before) to get better at Email Marketing
Go straight to the Point
Your readers don’t have the whole day… They do, but they’d rather do something else than read your 2000 word email.
Keep your Subject line and content short. It would do you so much good. If you’re trying to tell a story, try to summarize it in 500 words or less. If not, publish it in a blog post and send them a link.
Understand Your Audience
Would you recommend Women’s clothes for Men? Would you recommend wedding dresses for Men in their 60s?
These examples may be farfetched, but, I’m just trying to let you understand that you have to know the needs of your audience properly before engaging with them.
Find out their demographics, monitor the type of content they relate with, learn their buying habits, and, most of all, stick to why they engaged with you. Even if you offer a 90% discount for products or services they don’t need, you would still not get any response.
To gather information about your audience, you can use social media or website analytics. From here, you can be able to tell their Age, Gender, Location and more
Keep Your Paragraphs Short
Make a conscious effort to ensure that you’re not writing like it’s a newspaper. Do you know how easily distracted people are?
We are all fighting for our readers’ attention on the internet. And once we lose their focus to something more interesting and less stressful to consume, they wouldn’t come back.
Don’t make reading difficult for your reader. It should be effortless, so they can get your message and take action.
Keep your paragraphs to 3 sentences and below. So, it won’t look hard to read. Here are more reasons why you should keep your paragraphs short:
- Internet Users Scan, NOT Read
- Short paragraphs encourage reading
- It’s more concise
- Lower probabilities of making errors
- More white space
Stick to it
Consistency does wonders — For your brand and your email open rates. When they keep seeing the value you create over long periods, the trust thickens.
Relationships like these, get better as it ages. Business is about trust. If you can win your customers’ trust, they would keep coming back to you.
If you send out emails once a week on Thursdays, for example. That’s when I send my newsletter, though. Join Here.
Make sure to stick with the date you send your emails. Let your subscribers know when you send out emails so they can look forward to your mails when it’s time.
You can still send emails out of the blue when you have an announcement or something, but just make sure you don’t go cold on them for long.
How do you think your friend/wife/husband or whoever you’re close would feel if you just abandon them for long without speaking to them?
Consistency is key to any relationship, even friendship
Find out what works best and Use it
Experiments are fun, but at times, it’s best to stick with what works. You’re the one who has been sending them emails all these while, so you know what subject lines drive the most open rates, the copy that gets the most conversion.
So, why do you want to change things?
I mentioned that you should understand your audience before this because everything is a test; you only know what works by observation and testing.
Sometimes, changing things can make your audience not recognize you anymore or get tired of you.
You don’t have to change this every time. Create your own “basics” and use it.
Conclusion
This all boils down to one thing. Keep it Simple. Sure, there are lots of fancy strategies out there and templates you would like to try out, but nothing till today beats keeping it simple.
Your customers don’t care about all the fancy tactics your applying. The just read what grabs their attention.
Write a catchy headline — Keep your sentences and paragraphs short — be consistent.
It’s as basic as this
