Michael SchneiderinILLUMINATIONThe Micro-Influencer Revolution: Why Major Brands Prefer Them Over Mega-Followed InfluencersTransforming brand success: Unlocking the power of authenticity and niche connections — a blueprint for every brand, big or small8 min read·Jan 25, 2024--2--2
Michael SchneiderinILLUMINATIONSweet Liberation: A Guide to Conquering Sugar Addiction NaturallyBreaking Free from Sugar’s Grip: Discovering a Natural Approach to Reclaim Control Over Your Health4 min read·Jan 2, 2024--3--3
Michael SchneiderinDataDrivenInvestorPetition for Pause: The Urgent Need to Regulate the Unprecedented Advancement of Large Language…Powerful artificial intelligence models have been released to the general public over the last few months. At the same time, there are…5 min read·Apr 21, 2023----
Michael SchneiderinDataDrivenInvestorThe Demands of Today’s Consumers: Insights from the National Retail Federation and IBM StudyThis reveals the findings of a study called “Consumers want it all: Hybrid shopping, sustainability, & purpose-driven brands.”3 min read·Apr 7, 2023----
Michael SchneiderA Writer’s Journey — Follow Your Own PathEvery morning, I intentionally journaled about the escapades of the previous day. At the end of the trip I collected all my writings and …4 min read·Feb 6, 2023----
Michael Schneider3 Great Productivity Tools to Use on Evernote’s AppHow to get the most productivity out of the app and stay organized4 min read·Jan 20, 2023--1--1
Michael SchneiderinDataDrivenInvestor5 Must Dos for Meaningful Resolutions that will Stick with you All YearIf you go to the gym, you can see all the New Year’s resolutions in one place, packing the joint. The same gym in April is back down to its…4 min read·Jan 8, 2023----
Michael SchneiderinDataDrivenInvestorDo We Trust Big Tech More Than Our Government?Digital advertising is changing because of security concerns and we are trusting big tech to change the rules5 min read·May 11, 2021----
Michael SchneiderinDataDrivenInvestorThe way advertising works on the web will change in two ways; slowly, then all at once.A Call to Action for Intuitive Privacy Web Solutions6 min read·Mar 13, 2021----
Michael SchneiderinDataDrivenInvestorConversion Rate Optimization (CRO) — Know Enough to be DangerousA look behind the curtain of a high-converting website7 min read·Feb 3, 2021----