A Data-Driven Guide to Direct Mail Marketing
Insights from direct mail data.
Published in
3 min readSep 22, 2020
“A business without a mailing list is not a business.” — Dan Kennedy
Direct mail may seem outdated in the age of personalized ads and chatbots, but the reality is that it can be an amazing technique. Today, users are inundated with ads, to the point that many of us…