Member-only story
A Useful Checklist for Using Hashtags on Facebook the Right Way
Hashtags have become the first association with social networks boosting both user experience and business results. With the impressive popularity of Facebook these days, most subscribers are wondering how to use hashtags on this platform the right way.
It doesn’t matter whether you are trying to organically promote a business page or personal brand, this checklist will help you find out the benefits of hashtags and the ways to use them effectively to boost engagement with your content on social media.
What are the Benefits of Hashtags?
Hashtags turn phrases and words into clickable links that help users find topics they are interested in. If you are still wondering whether hashtags work for a business or personal brand marketing, here are three reasons that prove hashtags are worth your efforts:
1. Make it easier to find you
Although Facebook’s search option may be not as well-known as Google’s, you shouldn’t underestimate it. This is another place where you can be found by your target audience. Using hashtags helps you leverage the organic reach and serve content to interested users who are not even your page subscribers. When you add hashtags to your post the right way, one who is searching for the content on the topic may reach your page even without following it.
2. Build a strong brand
Hashtags work great for tracking and sharing user-generated content — a holy grail of social media marketing. What is more, users clicking on the campaign hashtag can see all the instances of its mentions, which is a strong social proof affecting their sentiments towards a brand.
This is how Coca-Cola did it:
