Part one

Third-party cookies alternatives

Cross-domain tracking without using third-party cookies

Cookie bakery

Modern Web is the cookie bakery. Advertisers use cookies to serve creepy ads. Website owners use cookies to measure their audience. Developers use cookies to store user settings.

Gosh, even those cookie information pop-ups are cookie-based (how would otherwise a website know you have already seen one?).

Since the invention of mighty cookies, the whole industry is relying on the ability to track website users. And third-party cookies are the most popular mechanism used by advertisers to identify the user between domains.

So no wonder, this mechanism is under discussion. Due to privacy concerns.

Google cookie monster

In August 2019 Chrome’s team announced that they are going to drop third-party cookies from their browser within 2 years. Chrome is the last browser to start working on the restriction of third-party cookies.