Brandolini’s Law, or the Bullshit Asymmetry Principle

Why businesses must be aware of the dangers of false information — B.S. — and work to protect themselves from the ill effects.

David C. Wyld
DataDrivenInvestor
Published in
5 min readApr 13, 2024

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Photo by matxi on Unsplash

“The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.”

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David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.