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Business Market Research Reveals What Works Best for Your Audience
Competitive intelligence raises you as an even greater influence
Seeking an edge in a closely fought marketplace, successful small-business owners need to engage in all manner of research and competitive intelligence.
Few know that better than Danielle Alice Desanges Aucéane. A telecommunications engineer, she founded TMG-NATEXO-Orion, which specializes in data analytics, business intelligence and programming.
“Market research collects and analyzes data related to the marketplace,” Aucéane said. “It helps a company better understand how to reach its ideal customer.
“Meanwhile, competitive intelligence helps understand the competitive environment along with the opportunities and challenges,” she said.
Aucéane talked with marketers Ivana Taylor and Iva Ignjatovic about market research and competitive intelligence, plus related areas.
