Business Owners Try New Tactics to Reach Their Sales Targets

Greater revenue comes from people searching on social media

Photo by Immo Wegmann on Unsplash

Asked how she would describe her new strategy, Debi Norton was to the point: Revitalizing. Like many aspiring entrepreneurs, she has reached a crossroads.

“I am doing a lot of teaching at the University of Hartford Entrepreneurial Center,” Norton said. “I just taught a workshop on Creating Enchanting Content.

“I love teaching, but I’m actively seeking out digital marketing and search engine optimization clients for this year,” she said.

She joins other business people as they regroup and take aim at new sales targets. Her compadres include Ivana Taylor and Iva Ignjatovic.

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Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.

“I’ve launched a new Bizapalooza video series,” Taylor said. “I’m so excited, planning to run it quarterly.”