Businesses Reemerge to Reach for Better Results and Higher Profits

Selling value rather than price has greater appeal for everyone

Photo by Michael DeMoya on Unsplash

After another tough year, business owners still standing wear it as a badge of courage. Struggles continue while entrepreneurs feel relief as perhaps the worst is behind them.

“We all need joy,” said Gigi Peterkin. “This year has been a journey. We’re on the other side, and all is going very well. We learned a lot about reactions and attraction this year.”

Public relations is Peterkin’s gateway for her and her clients to blaze new paths to marketing through her AMPLIFY PR agency. Peterkin’s goal is to lead the PR revolution for women entrepreneurs and traditionally marginalized leaders.

Social public relations: Call it karma

So far, things are looking up for AMPLIFY PR. Entrepreneurs Ivana Taylor and Iva Ignjatovic also feel good vibes, albeit with caution.

Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business…