Businesses Seek Best Ways to Find and Keep Customers

Management systems sort alive consumers from dearly departed

Photo by LinkedIn Sales Solutions on Unsplash

Businesses would be out of business without customers. Companies that succeed do the best jobs in finding and keeping those who use their products and services.

Customer relationship management — known by the buzz acronym CRM — is the broad brush description of a host of management tools companies use to track sales.

Those who embrace CRM extoll its virtues. Others appreciate CRM’s value even if they hesitate to get on board. The nature and size of businesses might play a role in adoption.

Tap into the power of customers

One happy parent is Sarah Clarke, a media strategist and founder of Dufferin Media. The company specializes in social media management and internet marketing.

“We use HubSpot as our CRM to manage sales leads,” Clarke said. “The team loves it. It’s so much better than our old spreadsheet method.

“We are just using it to track internally when a potential client is considered a…