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Email Lists Grow Faster and Better With the Help of Social Media
Putting in time and effort gives great returns for little investment
Email is where the money is. Disparaged by many marketers as passé, those in the know will admit — if grudgingly — that email still rules for lead generation.
Return on investment rests heavily on which social media platform works best to produce leads. The shortest and best answer is to go where your target audience lives.
Public relations expert Gigi Peterkin attests to email’s continuing power to attract customers. Through her AMPLIFY PR agency, her goal is to lead the PR revolution for women entrepreneurs and traditionally marginalized leaders.
“I’m in hard-core growth mode — meeting new people and forging new relationships,” she said. “Honestly, I love it, and I love connecting.”
Peterkin talked with marketers Ivana Taylor and Iva Ignjatovic about how to grow your email list with social media.
Taylor owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy, leadership and business consultant.
From the start, Taylor has three favorite questions:
- Who are you being?
- What are you committed to?
- What can people count on you for?
“Your emails should exemplify the answers to these questions,” she said. “These are the only three branding questions you need to answer. I love them because they are specific enough and flexible enough to set you apart and allow you to grow around them.
“Most emails make me want to vomit,” Taylor said. “I’m desperate for some levity without being — I don’t know — icky. I love it when businesses don’t take themselves so seriously.”
