Going-to-Market and Roadmap
Published in
4 min readJun 26, 2021
Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple, actionable recipe to help create a credible go-to-market strategy. Let’s go.
A sound go-to-market strategy involves four elements + one:
Product / Customer / Competition / Channel, and Product Roadmap
