How to use AI to convey quality and care
Discover how a luxury jewellery brand communicates care and quality online
Do you have an eye for quality, a taste for luxury? Do you prefer a human feel, with a focus on quality over quantity? Are you interested in supporting creative people all over the world? Then you and JewelStreet have something in common.
JewelStreet chose PureClarity as its personalization provider. By relying on our AI to provide on-the-spot personalized recommendations, JewelStreet were able to refocus on what really mattered to them: creating beautiful visuals, rich content and superlative customer service.
JewelStreet’s story
JewelStreet is an online platform with over five hundred jewelry brands from all over the world. They are dedicated to giving talented designers a home to reach new audiences, who will appreciate their work. With a focus on unique designs and world-class customer service, JewelStreet source high-quality jewelry for their discerning client base.
Because their products are unique and hand-picked, they’re not cheap. JewelStreet found a way to communicate their excellence and quality, with an exceptional dedication to customer support, to prove their value to their customers.
What works for them
JewelStreet is all about discovery and exploration. A journey through their site is an engaging, revelatory, gorgeous experience. Browsing through their pages reveals striking, intriguing photography, new trends highlighted and showcased.
Each section of jewelry on their site is illustrated with stunning examples that tempt you into finding out more.
JewelStreet have a very content-heavy approach, with topical articles about London Fashion Week jewelry trends, getting to know all about their designers, tips and tricks for jewelry owners on upkeep.
This gives their site an expert feel that’s still very warm, friendly and inviting.
Communicating quality online
JewelStreet emphasize the care and thought that go into their selection process at every. Whether you’re reading a profile of one of their creators, or you’re browsing through their ‘Inspire me’ section, it’s overwhelmingly apparent through up-close, gorgeous shots with a mix of celebrity and model shots, that they prize value and excellence in their jewelry selections.
How they use PureClarity
JewelStreet focus on providing the content, quality and spending time connecting with their customers, so they rely on PureClarity’s AI to provide relevant, topical recommendations. This lets them know their customers will be seeing tailored recommendations while they focus on curating quality collections.
The option for visitors to see personalized recommendations makes them feel valued and cared-for, which fits in with the overall message of the site. They can also see what other shoppers are looking at in the ‘Trending Now’ tab.
JewelStreet finds ways to communicate quality and care everywhere on their site, proving to their customers that by giving aspiring creatives a platform and delivering quality to their customers, their selection is well worth the price.
By using an AI-heavy strategy to allow machine learning to pick out the best pieces to show each visitor, they can concentrate on discovering the best jewelry and supporting their customers. Since coming on board with PureClarity, JewelStreet has enjoyed an 83% increase in average order value without sacrificing the values that really matter to them.
Get in touch with us to find out how PureClarity helped JewelStreet give their customers an incredible experience, while increasing conversion rates, average order values and revenue. Schedule a one-on-one demo to see how we can use personalization on your site to do the same, or get started right away with a 14-day free trial.
