How Willis Johnson Turned One Junkyard Into $27 Billion

Mike Berner
DataDrivenInvestor
Published in
5 min readNov 23, 2020

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artwork by author

You can hardly open a business newspaper or magazine today without seeing something about a tech company.

Elon Musk. FANG stocks. Cryptocurrencies.

These stories suck all of the oxygen out of the room because they’re sexy. But as an investor or entrepreneur, it’s hard to gain an edge in an industry that everyone knows about.

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