Hyperlocal Social Media Marketing — 5 Strategies To 10x Your Business Growth Online
Better marketing can work wonders for your business growth and help you generate money, satisfied customers, and recurring income.
That’s why I’m about to share 5 hyperlocal social media marketing strategies that can skyrocket your business online.
Before planning to write about this topic, I searched on Google to see if it’s worth writing, considering there are already great posts out there. But believe me, I found only garbage.
- As of Jan 2020, Social Media boasts 3.5 billion active users worldwide.
- A staggering 81% of the US population maintains a social profile.
- Furthermore, 97.9% of consumers aged 18–34 rely on online reviews to evaluate local businesses.
Anyway, it’s time to uplift your business digitally with hyperlocal social media marketing. I have mentioned what you will read in the table below.
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Table of content (topics)
1. Why social media marketing?
2. 5 Hyperlocal social media marketing Strategies
3. Related posts
4. ConcusionLet’s dive in and see why social media marketing is really important for modern-day businesses to make consistent revenue.
Why social media marketing?
Whether you are a small business owner, solo entrepreneur, freelance writer, blogger, or a farmer, social media marketing is meant for everyone.
Yes, it has the potential to make you a millionaire or the most hated person in your society, and that’s why businesses spend millions on PR agencies to grow and manage their social media presence.
- Targeted advertising for better ROI.
- Cost-effective marketing, helps to build stronger customer relationships and Improved customer engagement.
- Enhanced SEO and website traffic and your can retarget them though paid ads.
- Real-time insights for informed decisions.
- Competitive advantage over rivals and customers align with your brand identity and build better trust over-time.
- Effective product/service promotion for free or at lower cost (Global reach and expansion opportunities).
That’s why if you watch SHARK TANK, HNI investors on the show love to see a good social media following for any brand they are going to invest in.
5 Hyperlocal social media marketing Strategies
Social media marketing is like painting a masterpiece; the more you practice and learn, the better you build your audience.
Social MEDIA marketing requires a great understanding of platform SEO, trends, and much more to get a good number of eyeballs on your posts and build your brand value.
My 5 Hyperlocal social media marketing strategies will certainly kick the pain in your back and help you perform like tech giants on social media.
1. Target Local Events, Stories, and Trends
The easiest way to get LOCAL attention on social media is to target events such as Christmas, Holi, Tomatina, and other festivals. Share posts related to them regularly on your social media.
Additionally, find trending news that could be related to your business, money, or sparks emotions. Mention and tag all other followers and interested people, and believe me, you will grow your business on social media.
Twitter has a great post explaining it all in detail that you may find interesting to read here.
💡 Remember: We all have different interests and requirements, and they keep on changing. Someone else’s customs can become your client too.
Lastly, find trending topics and hashtags in your niche by doing a general search on any of your desired social media platforms and post content similar to that.
2. Do Local Keyword Research And Target
Based on country, religion, business, and personal needs, your audience can use both similar and different ‘search terms,’ generally referred to as ‘Keywords,’ to find the desired products and solutions on social media.
- In the same industry, people in different countries search in various languages. English is not always the primary language, so localize your Media Marketing Strategies.
- Different people in the same country and age group have different expectations. Define your audience, their income scale, and focus on highly targeted hyperlocal Social Media Marketing Strategies.
- Utilize keyword and hashtag research tools to identify what’s popular among your desired local audience and create content, especially video content, to go viral.
Opportunity and optimization give you better success. I have already published a great post about Local SEO hacks that work for many businesses. You can read it here.
3. Collaborate with Local Social Media Influencers
Social media marketing world has emerged in the early 20s, and ever since, there are millions of users who have built great reputations, whether you talk about local/national movie stars, different niche-reputed professionals (Celebrities), or solo content creators.
Unlike paid ads, finding the right influencer in your niche locally and leveraging their established presence on your targeted social media platform will give a kickass growth to your account and help you build a great reputation.
In contrast to paid social media ads, these influencers charge less, and the results are highly appreciable.
If someone approaches me for a guest post on my blog (Manipathak.com), I charge just $150 to $250 per post with their site link and image, and it keeps getting traffic for years to come.
At a one-time cost, collaborating with local and internal Facebook, Instagram, and YouTube influencers can be a great addition to your hyperlocal social media marketing strategy.
There are several directories where you can find their contact details, or you can personally DM them for paid promotions.
4. An Awareness and Engagement Ad Campaign
Believe me, when everything seems not to be working, and your business is suffering, it’s better to run paid ads on social media platforms where you aim to build a good following and reputation.
Remember, paid ads can take various forms, such as awareness, engagement, traffic generation, app installation, video ads, and more.
To run ads, you’ll need to create an ads account on the respective platform, and it will require an investment of money. They generally follow a CPM (cost per mille) or CPC (cost per click) bidding system to auction your ad copy in the ads pool, helping you reach your target audience in your desired location.
Here are some essential points to consider:
- You can target your audience based on interests, location, and language.
- Conduct A/B testing with different ad copies for better results.
- It’s easy to reach a mass audience, but it comes with a cost.
- Poor ad optimization can waste your money and result in lower engagement, impressions, followers, and customer deals.
- Always consider hiring an expert for SEO, SMM and SEM campaigns.
This approach makes sense, especially when you are losing money on ads. It can be an effective hyperlocal social media marketing strategy, but you need to be cautious and thoughtful in your execution.
Adobe has free (+paid upgrade) tools that come with a banner, quote creator, and many other great features you can use to improve your local social media marketing reach.
5. Group posting, community engagement, and cross-posting on various sites
I know creating a local social media marketing strategy can feel like swimming across the ocean, but there are ways to make this journey easier and achieve great performance uplift.
Imagine you want to post a new article on your blog, but you also want to share it on social media to drive traffic. If you only post it on your Facebook page, it will reach a limited number of people.
However, by posting the blog post on your FB page and then sharing it in relevant Facebook groups, engaging with users personally through DMs, and interacting with your social media audience, I can significantly increase traffic to my website and gain more followers on my social media accounts.
Similarly, whatever you post on your social media account can be leveraged by taking the link and embedding it on your website, YouTube video descriptions, Quora posts, cold emails, and more. This will help you garner a larger readership and higher engagement on your social media content.
Give these strategies a try, and don’t forget to implement them for better results.
Related Posts:
Your business may also require a blog to create content marketing strategies, and it can play a significant role in building the greatest business ever.
For social media marketing, you may also need to create different kinds of reels, short videos, and brand awareness videos. This post can help you.
Maybe you are not familiar with SEO. If that’s the case, please follow this post to learn all about SEO and different content strategies.
Conclusion:
Growing a social media profile for personal or business use takes deep dedication, planning, and skill. I have shared my 5 best hyperlocal social media marketing strategies that work wonders, but still, you need a few things:
- Consistency
- Post multiple times a day
- Creativity
- Engagement
- Storytelling
Though I have shared some tools as well, such as Pictory, to help you build a good following, trust, and revenue on social media.
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