Stop competing and start creating your own game
Why it is lethal to follow trends and crowds
Published in
10 min readOct 15, 2020
There are many high-quality restaurants in Lake Como, Italy. The great majority of these restaurants are close to the lake and they serve great food. They compete with each other on every aspect including decor, best views, and signature dishes.
Then there’s another restaurant called Tremesso ran by a…