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What Makes the Indian Internet Industry Unique
Unlike the Western market, the Indian market is characterized by distrust.
For internet companies around the world, India is an important market.
The country’s population has the second largest number of users on Instagram. And the ecommerce industry in the country is growing rapidly. Currently, the revenue from the ecommerce market amounts to approximately $40,845 million.
Clearly, it opens up a lot of opportunities for marketers.
But how can you appeal to an Indian audience?
In this podcast episode, Ankur Warikoo, co-founder of Nearbuy.com, a hyperlocal ecommerce company,
discusses how their online business was able to succeed in the Indian market.
He also discusses how brands need to tweak their marketing strategies to match the preferences of the Indian audience.
How Can You Understand the Indian Internet Industry?
India is the second-largest online market in the world. The country ranks behind only China and has over 560 million internet users. By 2021, India will have over 600 million internet users.
That’s a lot, right?
If brands want to tap into the Indian market, they need to invest some time into understanding the Indian audience.
From his experience working as the CEO of Groupon India, Warikoo explains that one of the challenges that the company faced was building trust with their audience.
He points out that there is a marked difference between the Indian market and the U.S. market.
For starters, the U.S. market is more trusting than the Indian market.
“You set up the content on Instagram or Facebook, and people in the U.S. are likely to try out your brand,” says Ankur.
